Fundraising Fundamentals: Building Support From Individual Donors | February 1

Join Andy Robinson and Dana Bernard Sanders on February 1, 2022 to learn to build a fundraising program that honors your mission, engages potential donors, and raises more money.


80% of charitable funds come from individual donors, not foundations or corporations. Learn to build a fundraising program that honors your mission, engages potential donors, and raises more money. We’ll discuss:

  • Where money comes from: Building a diverse funding base
  • The basic principles of fundraising
  • Identifying prospective donors
  • “The ask” — face to face solicitation
  • Ranking the effectiveness of different fundraising strategies

Andy Robinson provides training and consulting for nonprofits, businesses, and government agencies. Over the past 26 years, Andy has worked with clients in 47 US states and Canada. 

Since pandemic began in March 2020, he has designed and facilitated more than 100 online meetings, webinars, and remote workshops covering a variety of topics, including fundraising, board development, marketing, leadership development, facilitation, planning, and train-the-trainer programs. 

Andy is the author of six books, including Train Your Board (and Everyone Else) to Raise Money, www.trainyourboard.com. His latest is What Every Board Member Needs to Know, Do, and Avoid. He lives in Plainfield, Vermont. 

Dana Bernard Sanders is a fourth generation Philadelphian. He is the Founder and President of Osage Hill Associates, a consulting firm that has a focus on non-profit systemic organization, fundraising, donor tracking and grant writing. Dana has over 12 years of development experience and has secured funding from such organizations as the Comcast Foundation, The Pew Charitable Trusts and The National Endowment for the Arts. He has been a developer of FileMaker Pro databases for over 25 years and almost went to law school… almost. Dana is a graduate of Emerson College, in Boston, and currently lives in the Mt. Airy neighborhood in Philadelphia, PA. He is a knitter and an avid fan of Star Trek, Dr. Who and Judy Blume. 

Learn more and register here. FREE for individuals and organizations based in Santa Clara County. $10 for registrants outside Santa Clara County. 

For questions, contact Alyssa Erickson: alyssae@svcreates.org